NEXT time you log into Facebook and click on that thumb sign to like a post or write a comment or update your status or undertake one of those silly surveys that pop up on your timeline, pause for a moment and think. You might not realise but you have voluntarily provided some more byte-sized information about yourself to some big data analytics firm in another part of the world that will be fitted into the mosaic of similar data about yourself gathered over a period of time by bots powered by Artificial Intelligence residing in the vast expanse of cyberspace to build a detailed psychographic profile of you. This is called metadata.Then one fine day, Facebook ads or political messages of a certain persuasion start appearing on your timeline; rest assured, it’s not at all random. In fact, you have been targeted for that type of messaging. The more you consume a particular type of message, the more you will be bombarded with a similar genre of information. Like a hamster on a wheel that can’t get off, you will be providing a constant feedback loop that will keep getting bigger until you succumb to the persuasion to take action that has been shaped by the constant din of a particular genre of messages that have been appearing on your timeline over a period of time. In military parlance, it’s called psyops.
You may not be in any warzone, but you are a digital pawn in the battle of digital giants. Big tech companies that own social media platforms or develop apps will utilise your data—in other words a part of you— to rake in big money without your explicit consent. In the process, they might even succeed in tweaking or altering your behaviour towards a cause, issue or a product. This is the holy grail of consumer behaviour—a marketing maven’s or a political strategist’s wet dream.
If you believe all this is a piece of fiction or your writer’s imagination, then log of Netflix and invest 1 hr 54 minutes to watch the recently released documentary, The Great Hack. It delves deep into the investigations carried out by journalist Carole Cadwalladr for The Guardian into the dark dealings of the notorious big data analysis firm, Cambridge Analytica (CA). The now-defunct company used Facebook data to manipulate voters’ sentiments in the run-up to the 2016 US elections and Brexit referendum.
During the period CA worked on the Trump campaign, it managed to gather 5,000 data points on every American voter to bombard them with customised digital ads at an individual level. A large chunk of the ads promoting Facebook pages with racist and biased political messages, explicitly aimed at driving a wedge in the society and thereby manipulating the voter’s behaviour, were set up by Russian intelligence.
The critically acclaimed documentary raises wide-ranging and chilling questions regarding data privacy issues. Who is the rightful owner of your data? You or the companies that own these social media platforms and apps?
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RTI Act Amendment: Killing One More Institution?
The issue of RTI Act Amendment basically is: Should the truth about the arbitrary, autocratic, corrupt and opaque functioning of government and its instrumentalities be brought in the open and made accountable? When the government is killing the Information Commission it is expressing its own fear of the truth and is projecting a false image before the public.
Rob Peter To Pay Peter
PSUs were assiduously built from the blood and sweat of the taxpayers. Their sales were controversial and scandalous. Some were sold to other PSUs at high prices, they were purchased by private players at ridiculous prices, and the government used the proceeds largely to lower its looming fiscal deficits
India Inc. In Distress
A fear psychosis has pervaded India Inc. unleashed by a mountain of bad corporate loans and a dictatorial insolvency law. Alam Srinivas explores how financial terror has gripped the country.
Hamster On A Wheel
The demand to ban TikTok and break the encryption technology of WhatsApp highlights the challenges that rapidly evolving digital technologies pose for India. The absence of data protection laws further exacerbates the problem, leaving millions of Indians vulnerable to behavioural manipulation by vested groups. Vivek Mukherji reports.
Bengal At Peril, Naturally
Bengal is staring at all round environmental disaster, from north to south. But nobody except some environmentalists is concerned
The Future of China-India Relations
China and India are rising almost simultaneously.
Should IAS Be Discredited?
There is unspoken anguish and agony among those who came into the IAS as a mission and not mercenary service. Some of them are imploding and this could turn into explosion if not promptly addressed and remedied
Honey Trap Scandal - MP Power Elite Exposed
Shocking disclosures of a middle-aged woman’s perverted ingenuity has brought to the fore the debauched underbelly of bureaucracy and politics of Madhya Pradesh.
Adhir Chowdhury - A Local Phenomenon On A National Stage
Adhir Chowdhury, the Congress leader in this Lok Sabha, has led a controversial life. he decimated the Left in his constituency Baharampur in Bengal and soon became a strongman of the region. Charged with a number of cases, it remains to be seen how Chowdhury fares at the national level
The New Logistics Messiah
Karnataka cadre officer N Sivasailam has been creating ripples with his no-nonsense approach to the critical logistics department. he’s the single window bureaucrat blue-pencilling the logistics matrix to take the economy to the uS$5 trillion trajectory over the next five years
Region To Region
Region To Region
Social Media Hits Mute After the Capitol Riot
Facebook and Twitter can block the president, but his supporters will move on
YOGA & PEACE
DEEPAK CHOPRA speaks with DAAJI about the role Yoga has to play in bringing about world peace. This is an excerpt from their conversation broadcast on International Day of Peace, September 21, 2020. That documentary is available at https://heartfulness.org/en/international-day-of-peace/.
Create the habit of meditation
CHIRAG KULKARNI, Co-Founder and CMO of Medly Pharmacies in the USA, speaks with RISHIKA SHARMA about creating a regular meditation practice, so as to make it a habit. He also shares how meditation has benefited both his personal and professional life.
SHIA'S PRIVATE TEMPLE OF DOOM!
Indiana Jones gig derailed by abuse scandal
Problems? She Can Relate
Meet New Jersey’s Own Black Fairy Godmother
ZOOM: THRIVING IN A VIRTUAL ENVIRONMENT
As billions of professionals tackle the transition from working in an office environment to staying productive at home, software like Zoom has exploded in popularity, climbing from 10 million daily users to 300 million.
CONTROL OVER ADVERTS: iOS 14 FEATURES WILL CHANGE THE BATTLEFIELD
With the release of iOS 14 just around the corner, advertising giants are quaking in their boots, concerned that the Cupertino company’s upcoming changes will put the breaks on their success. Apple has made it clear: consumers should be in control over their data, and in a few weeks’ time, a real revolution will begin in the world of digital advertising…
"Food Raconteur” Ashok Nageshwaran wants to tell you a story.
THE MAKING OF A MODEL MINORITY
Indian Americans rarely stop to ask why our entrance into American society has been so rapid—or to consider what we have in common with other nonwhite Americans.