Don't Miss Out on the Business Potential of Network Audio
Security Link India|November 2019
IP network cameras bring many advantages – and while seeing is believing, adding audio to the mix takes security to the next level. Axis’ audio equipment uses an open technology that makes installation easy, helping installers to grow their business.

Video surveillance has come a long way. When IP cameras got their big break in the mid-2000s, they changed the game for surveillance. The installer now could connect the cameras to an Internet-based network and get the functionalities that were sci-fi back in the days of analog video cameras and VCR storage. They brought unprecedented flexibility and scalability.

The technology has developed to let stakeholders see in low-light conditions, and help them count people or recognize faces, to mention a few examples. There are systems in all sizes, catering to every customer need – from the corner shop to very advanced surveillance systems for large industrial sites.

But as a surveillance system installer, one already knew that. What he might not know – and which may be a source of lost revenues – is that he can spice up the offer and grow sales by adding network audio. The installer will benefit from systems that truly deliver the peace of mind that the customers crave, and he doesn’t need any specific competence to take that step.

Increasing customer demands

One company that is reaping these benefits is Securitas Direct Sverige. It is a big full-service security company that installs complete surveillance systems as well as provides intrusion alarms and services. Its security center in Linköping, Sweden, operates 24/7/365. Here, the security operators act with a high level of expertise and with a customer focus, to make sure that they use the right action in case of an incident.

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