Distiller of the Year at the International Spirits Challenge in 2018.
Dr. Bill believes that the industry has evolved more in the 2010s than in any other decade ever. Blame it on the same group — the millennials or Gen-X, that all marketers like to attribute any tectonic changes in consumer preferences. “The old-fashioned image of a silver-haired gentleman with a beard and kilt sitting on a leather-bound armchair in a club has been smashed forever.” Dr. Bill seems relieved with the evolution of the whisky consumer. “The younger audience travel more, seek more experiences, and are open to new tastes.” Dr. Bill has seen these changes in markets across the world including key Asian markets like Japan, China, and India.
This story is from the May 01, 2021 edition of The MAN.
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This story is from the May 01, 2021 edition of The MAN.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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