BEAUTIFUL INSIDE OUT AASHKA GORADIA

A beauty lover at heart, Aashka Goradia has always seen makeup as a form of empowerment.

Through her brand, Renee Cosmetics, she wanted to create products that celebrate women’s natural beauty and cater to their many cosmetic needs in a single packaging. She sits in a candid chat to share more about her brand and the inspiration behind it.

What was your mission at the start of your company?

My motive was to make sure that every woman in India is able to celebrate the transformation that makeup brings about. I wanted them to enjoy and feel ecstatic & powerful with what it can do to bring about confidence and change and also have the colours that she can resonate with.

What made you choose to start a company in this Industry?

I spent about 20 years facing the camera, being in front of it, acting and playing several different characters. And in order to do so, it required makeup that each character needed, in order to give it the final finish. Eventually, I fell in love with it and then I realised that it allowed me to do so much with my personality and that is truly powerful. This is what made me start RENÉE Cosmetics.

How did you come up with the name of your company?