Chances are, you may have heard of the term “the triple bottom line.” It implies that companies should prepare three different bottom line statements. The first is for the traditional measure of profits. The second is the bottom line of a company’s “people” account – a measure of how socially responsible an organisation is with its employees, customers, vendors, and community.
And then, beyond these considerations, there’s also the need to factor in the unexpected. Case in point is the world’s current struggle with the global Covid-19 epidemic sweeping across the planet, putting even the best-laid plans to a complete standstill while forcing us to take stock of how we are impacting the environment.
Hence, sustainable design should very well be that third major factor for companies practicing the triple bottom line approach. That’s because design that is sustainable in the broadest sense is also socially responsible, environmentally friendly, values fairness and equality, recognises the consequences of actions and the interconnection of everything, and, wherever possible, proactively engages social issues.
Sustainable design also optimises the needs of people and planet with the desire for constant innovation and pleasing aesthetics. And yes, it can also be very profitable! Indeed, businesses that invest in sustainable design are reaping greater revenue, higher profits, and recruiting more employees.
THE GERMAN RECIPE FOR GUILT-FREE MOTORING
Though there are certainly challenges to merging sustainability efforts with automobile manufacturing, there’s plenty of hope for the future in this area. Bloomberg Business predicts that as eco-friendly electric cars begin to saturate the mainstream market, they will actually become cheaper than conventional cars within a decade. Though sceptics say this is too optimistic, there’s no doubt that consumer interest in sustainability is very high.
Celebrated automaker Mercedes- Benz has certainly been quick to innovate in this fast-growing sector. This is why it introduced its EQ sub-brand, representing intelligent electromobility, about two years ago in Malaysia, right after its global debut at the 2016 Paris Motor Show. EQ is a holistic approach to the future mobility ecosystem that entails electrification, digitalisation, connectivity, and other services surrounding the ecosystem.
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DESIGNING A LEGACY
Eduardo Cosentino of Cosentino Group talks taking over the family business, embracing a global market as well as leaving behind a legacy for the next generation.
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It is not business as usual for luxury brands this year as their stores are forced to close due to strict government lockdowns and their supply chains disrupted. However, that does not mean the luxury industry has been rendered idle by the Covid-19 pandemic. Far from it, luxury brands are stepping up to offer assistance to combat the spread of the disease. It is a rare display of solidarity of fierce rivals coming together to face the current global health crisis.
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The Southwest desert is arguably one of the most uniquely scenic areas of the United States. Its vast majesty, laced with a network of roads of every kind, encompasses six states. These backcountry byways can take us to some amazingly beautiful and desolate destinations. The catch? They are mostly unpaved and many are technical, sandy, rutted, off-camber desert trails with stream crossings and frequently changing slopes. Wind and rain ensure that no two days will see the exact same conditions.
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MINI – Cumple años este pequeño
Dos décadas después de venderse el primer Mini en el mundo, llega a México el MINI eléctrico gracias a la marca del pequeño clásico que tanta admiración sigue generando.
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Automakers BMW and Volvo announced that they support a moratorium on deep seabed mining for minerals used in electric vehicle batteries and other products.
GERMAN AUTOMAKER BMW RAMPS UP ELECTRIC VEHICLE OFFERINGS
German automaker BMW said this week it intends to speed the rollout of new electric cars, vowing to bring battery-powered models to 50% of global sales by 2030. The company underlined the point by unveiling a new allelectric model three months ahead of plan.
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NEW BMW HAS CLASSIC GRILLE BUT FOR SENSORS, NOT AIRFLOW
German luxury automaker BMW on Wednesday gave an early look at a new battery-driven SUV that illustrates the company’s future plans for electric-powered driving.
KYOSHO BMW X7
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