As we navigate the complexities of assertive feminism in the backdrop of changing narratives around gender-inclusive and gender-neutral social settings, clothes and our sense of fashion, have become the most vibrant tools to voice our views and break gender stereotypes, while asserting our personalities. Self-care, the right to protest, gender equality and neutrality, equal pay and corporate benefits packages, domestic violence and marital crimes, pro-feminine narratives, etc., are now all in the forefront and women are now expressing themselves more fiercely than ever before; and their changing fashion and every day wear choices, is reflecting that! Women’s fashion in India is looking very different today and is shedding its misogynist trappings, increasingly choosing the fabrics, styles and patterns that are good in their own eyes, caring for the self and conscious of their conscience.
Mindful fashion
The Fashion industry, and textiles, have been known to be the largest waste generators. While the world is taking strides towards sustainability, there is a lot that the fashion industry needs to do to cope up and reduce the wastage caused by fast fashion. While the industry has to consider the source of the raw materials, water consumption, use of dyes, its manufacturing process, recycling of the textiles and even the supply chain, women consumers are getting conscious of the same and are reevaluating not just their fashion choices but also their buying patterns. Traditionally, Indian women have learnt the art of recycling from their mothers and grandmothers but abrogating the same mindfulness in their fashion wear has to still become mainstream.
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Bu hikaye GlobalSpa dergisinin April 2021 sayısından alınmıştır.
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