The Fame Game
CLEO Singapore|March - April 2020
With so many celeb beauty lines in the market (and underway), do we honestly need them all?
Monisha Sivanesan

Lady Gaga. Millie Bobby Brown. Jennifer Lopez. They’ve collaborated with beauty brands, and launched their very own lines into the market that has Rihanna’s Fenty Beauty and Kylie Cosmetics. The saturation of launches begs the question: “What’s so exciting about these brands besides celeb involvement?”

IT’S GLOW TIME

Celeb beauty isn’t exactly groundbreaking. Miranda Kerr's Kora Organics and J Lo's perfume collabs left their mark on the scene.

So... why now? It's pretty clear that social media is the biggest catalyst. When it comes to spending that coin, about 74% of buying decisions are influenced by social media, according to Sprout Social. The power of these selfie-rich platforms combined with celebrity engagement is greater than ever as they can directly market the products and give an intimate demo in real time. Even NPD Group Beauty Analyst Larissa Jensen noted that “having a large social media following equates to sales.”

SUCKED INTO THE HYPE

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM CLEO SINGAPOREView All

Staying Clean

Go green! Here, find out about Lush’s non-stop mission for sustainability and reducing impacts on the environment.

2 mins read
CLEO Singapore
March - April 2020

#ASK Team CLEO

Add these to your cart ASAP, so that you get your skin sorted from A to Z.

1 min read
CLEO Singapore
March - April 2020

Pastel Goth

Wanna stand out from the typical blush toned lipstick crowd?

1 min read
CLEO Singapore
March - April 2020

What Eco Beauty Means In The Biz

This is just the vegan-ning. We break down what’s what, and why you need to be a convert for your skin’s sake.

2 mins read
CLEO Singapore
March - April 2020

Power To Your Flower

Skincare for down there? Believe there is — as we roadtested TWO L(I)PS products that were created for the skin in our bikini area.

2 mins read
CLEO Singapore
March - April 2020

Stephanie Poetri Talks Career And Life After Going Viral

The internet can and will make you famous. Here's how Stephanie Poetri Made her hit song in just two hours.

3 mins read
CLEO Singapore
March - April 2020

The Fame Game

With so many celeb beauty lines in the market (and underway), do we honestly need them all?

3 mins read
CLEO Singapore
March - April 2020

Try A Plant Based Cleanse So That You Know What You're In For

Think you want to turn plant-based? #TeamCLEO took on a seven-day cleanse and this is how it went.

2 mins read
CLEO Singapore
March - April 2020

She's All That

To all the films we fell in love with! #TeamCLEO caught up with Lana Condor for the newest To All the Boys: P.S. I Still Love You.

5 mins read
CLEO Singapore
March - April 2020

Women, Power!

Time to tune in to some empowered women characters. On your watch list: The Witcher and Sex Education which are both on Netflix.

6 mins read
CLEO Singapore
March - April 2020
RELATED STORIES

Nature, Meet Science

“Cleanical skin care marries cleaner, greener ingredients with scientific innovation for a result that's a win-win for skin.

3 mins read
ELLE
April 2022

Your Skin Looks Good in Here

And no, it’s not just the lighting. The best beauty products may be born in beautiful rooms.

2 mins read
Town & Country
April 2022

A Good (Mo) Hair Day

"Beauty Mokgwamme had other dreams, but circumstances took her exactly where she was meant to be."

3 mins read
Fairlady
March/April 2022

Help! My Hair Is Impossible (Thanks, Winter)

"Save your strands, even when it’s sub-zero."

4 mins read
Girls' Life magazine
February/March 2022

Eyebrow Trends In 2022

Celebrity Makeup and Hair Artist, Christina Flach, is the creator and CEO of Pretty Girl Makeup. She is also a, health enthusiast, Sepsis awareness advocate and grief expert.

5 mins read
Women Fitness
January 2022

Yes, Beauty Sleep is a real thing.

Let’s face it: Breakouts, a dull complexion and looking like an exhausted raccoon is basically the stuff of nightmares.

4 mins read
Girls' Life magazine
December/January 2022

Makeup Fixes For Women Over 50

Fifty may be the new thirty, but that doesn’t mean your makeup routine shouldn’t evolve over the course of the years.

6 mins read
Women Fitness
July 2021

Belinda Carlisle on the Best (and Worst) of The Go-Go's

IN 1982, the Go-Go’s became the first and only (yes, still) all-women band who wrote their own songs and played their own instruments to have a No. 1 album on the Billboard charts with 1981’s Beauty and the Beat.

4 mins read
New York magazine
March 29 - April 11, 2021

Live Your Best Brow Life

Thanks to 2020, you've mastered the at-home mani and can trim your bangs with your eyes closed (well, almost). Next up? Maintaining your brows…without a drop of wax, spool of thread or a spare set of hands.

3 mins read
Girls' Life magazine
April/May 2021

Confessions of an accidental beauty queen

In the middle of a stressful senior year, Aneesa Sheikh, 18, signed up for a state beauty pageant on a whim…and won. Now, as she competes this month for the Miss Teen USA national title, she reflects on how an unlikely experience uncovered her most authentic self.

8 mins read
Girls' Life magazine
December / January 2021