For the Record
DesignSTL|November/December 2020
The latest social media craze isn’t just for teens. It’s also an opportunity for design professionals.
SAMANTHA STEVENSON

WHEN YOU HEAR the word “TikTok,” images of teens huddled around a cell phone and trying out the latest dance trend may come to mind. But Gen Z doesn’t account for all of the app’s users. People of all ages have gone gaga over TikTok, posting healthy recipes, life hacks, and makeup tutorials for their hundreds or thousands of followers.

Design enthusiasts can also find plenty of inspo on TikTok, where pros dole out advice and adventures in home renovation. Through 15-60–second video recordings, TikTok users share home improvement ideas, from how to decorate on a budget to techniques for tweaking antique furniture. Hashtags such as #homeimprovement, #hgtv, and #interiordesign help viewers refine their searches.

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