AUDRA's New Digs
DesignSTL|January/February 2021
Audra Noyes, of the Saint Louis Fashion Fund Incubator’s first class, opens an atelier in Ladue.
CARA DOWNS
AUDRA's New Digs

WITH ITS STREET-FACING windows, crisp white walls, and mannequins dressed in cozy monochrome separates, Audra Noyes’ showroom cuts a stylish presence among the other brick-and-mortar businesses in Ladue. “My brand aesthetic is poetic, ageless, and expressive, so I drew from that,” she says.

Noyes is originally from Delaware. She moved to the area in 2017 as one of six members of the Saint Louis Fashion Fund’s inaugural class of designers. After her apprenticeship at the Fund ended, she decided to stay in St. Louis to build the next phase of her label. The atelier is a step in that direction. “The space has great bones with lots of natural light,” says Noyes, “and staying in St. Louis allowed us to continue to build roots. St. Louis has embraced us. We have a lot of local clients who have helped spread the word about AUDRA.”

This story is from the January/February 2021 edition of DesignSTL.

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This story is from the January/February 2021 edition of DesignSTL.

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