WITH ITS STREET-FACING windows, crisp white walls, and mannequins dressed in cozy monochrome separates, Audra Noyes’ showroom cuts a stylish presence among the other brick-and-mortar businesses in Ladue. “My brand aesthetic is poetic, ageless, and expressive, so I drew from that,” she says.
Noyes is originally from Delaware. She moved to the area in 2017 as one of six members of the Saint Louis Fashion Fund’s inaugural class of designers. After her apprenticeship at the Fund ended, she decided to stay in St. Louis to build the next phase of her label. The atelier is a step in that direction. “The space has great bones with lots of natural light,” says Noyes, “and staying in St. Louis allowed us to continue to build roots. St. Louis has embraced us. We have a lot of local clients who have helped spread the word about AUDRA.”
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IN GOOD TIME
With the help of interior designer Robert Idol, a Kirkwood couple creates a home that pays homage to the past, yet feels just right for their modern young family.
"Food Raconteur” Ashok Nageshwaran wants to tell you a story.
The Right Move
New shops and showrooms bring exciting opportunities for local designers, makers, and arts organizations to sell their wares to home enthusiasts here and everywhere.
Painter and gardener Lauren Knight branches out.
Chris Mower of White Stable Farms discovered the Japanese style of gardening in Italy. Now, he’s bringing it to St. Louis.
Letters, icons, and illustrations that speak in a hand-drawn language
AUDRA's New Digs
Audra Noyes, of the Saint Louis Fashion Fund Incubator’s first class, opens an atelier in Ladue.
A background in sculpture trained artist Aly Ytterberg to see objects more fully.
A Modern Story
How a little log cabin went from being a home to a guest house
Cut from the Same Cloth
“Turkey Tracks” is a 19th-century quiltmaking pattern that has the appearance of little wandering feet. Patterns like the tracks, and their traditions and myths, have been passed down through the generations, from their frontier beginnings to today, where a generation of makers has embraced the material as a means of creating something new. Olivia Jondle is one such designer. Here, she’s taken an early turkey track-pattern quilt, cut it into various shapes, and stitched the pieces together, adding calico and other fabric remnants as needed. The result is a trench coat she calls the Pale Calico Coat. Her designs are for sale at The Rusty Bolt, Jondle’s small-batch fashion company based in St. Louis. —SAMANTHA STEVENSON