Wine Paris is two years old now. What are the exhibition’s key attributes?
Wine Paris is an initiative of the French wine industry, via its 13 founding wine marketing boards. It combines Vinisud and VinoVision Paris and since the outset, its success has hinged primarily on this unprecedented collaborative approach. The strength of this collective input is reflected in the extensive array of wine regions, diversity of wines on show and proximity with the winegrowers. It has given us incredible scope and echoed buyers’ expectations.
The choice of Paris has also been an undeniable advantage for Wine Paris: its accessibility, its international influence from a cultural and gourmet food perspective and its typical French lifestyle. It also has a closely-woven fabric of cafés, hotels, restaurants, sommeliers and wine merchants, which offer great business development potential for our winegrowers.
Lastly, hosting the exhibition in February has given it an undeniable business dimension. French and international buyers get to taste the latest vintage for the first time in the year.
Do you have any new ambitions for the second event?
Our objective is to strengthen its collective aspect and make it even more inclusive.
Wine Paris is synonymous with sharing and diversity, welcoming winegrowers from every vineyard site and appellation across the globe.
This story is from the September 2020 edition of Ambrosia.
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This story is from the September 2020 edition of Ambrosia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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