Hospitality industry can profit by going green
Ambrosia|March 2021
Interview with Vaibhav Jaiswal, Director & Co-Founder of Prakritii Cultivating Green, the first 'Made-in-India' range of organic products in the lifestyle category
Vincent Fernandes

How did you begin your tryst with nature?

The idea behind the inception of Prakritii came into form in our graduation days. While in college, we noticed how human activities are adversely affecting the environment and realised the danger it will cause in the long run.

Environmental pollution is a serious threat facing humanity and other life forms on our planet today. Plastic is one of the most harmful elements that is harming our environment. Plastics are non-biodegradable and stay in the environment for hundreds to thousands of years and trickle toxic substances into the groundwater. Biodegradable products can, therefore, reduce landfill mass by as much as 30%.

This gave us the thought of starting a venture that can be beneficial for the environment and profitable as well.

How did you zero in on environment friendly disposables?

Witnessing the harm that plastic causes to the environment, we analysed the ways it is consumed in large quantities as disposables. Prakritii was incepted in 2011 with a unique concept to reduce this waste creation by using 100% biodegradable tableware and cutlery. The company uses naturally shed leaves from Areca (Palm) trees to make tableware that is eco-friendly and safe for the environment. With the aim to provide eco-friendly products to cut down the rate at which pollution is destroying the environment, Prakritii endeavours to build a brand that resonates with socially-responsible behaviour.

How big is the biodegradable tableware market comprehensive and what is the growth potential in the near future?

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