How did you make the transition from professional to entrepreneur?
Such decisions are always tough. I have been always wanting to do this, but I suppose there has to be a good time for everything. Having worked in the industry for a long time and developed good contacts globally, such a transition was obvious in many ways.
How is Tetrad Beverages faring?
We have already launched our wines in the markets of Karnataka, Maharashtra, West Bengal, and Tamil Nadu. Over the next three to six months we will be present in the markets of Goa, AP/Telangana, Kerala, and Delhi.
Which are the brands in your portfolio?
Continue reading your story on the app
Continue reading your story in the magazine
E-commerce In Alcohol Is The New Route To Market Strategy
Post Covid e-commerce could help the industry out of a crisis. But in the new normal the growth rate may not be high. A report.
Processes for alcohol-free beer production: A review
Carlos MULLER1 Luis Eduardo NEVES1 Luciana GOMES1 Munique GUIMARÃES1 Grace GHESTI1 * http://orcid.org/0000-0003-1043-5748
The US and China offer resilience and opportunity for drinks groups
Strong performances in China and the US have shielded multinational drinks companies from the fallout of Covid-19 in recent months. IWSR examines the reasons why.
Increasing demand for nostalgic flavours in drinks
Nostalgic flavours such as peanut butter, lemonade and chocolate have become increasingly popular during the pandemic. IWSR looks at how the trend is manifesting in different beverage categories.
‘80% of the International Awards won by Indian wines are from Karnataka'
The Wine market in India is still in its infancy but is growing at a much faster rate as compared to any other category/ segment. Grover Zampa, the second biggest manufacturer of Wines in India has been on a spending spree acquiring wineries in India to increase their presence in the market. In an interview with Ambrosia, Ravi Vishwanathan, Chairman, Grover Zampa Vineyards speaks about his investments, the Indian market and the possibilities for the future. Excerpts:
Trends in alcohol consumption in Europe continue their positive course
Over recent months, we have seen very welcome findings on drinking behaviours released by leading health authorities across Europe, particularly with regards to the decline in underage drinking. This contrasts sharply with misleading coverage which often suggests that overall consumption is dangerously on the increase, in particular since the pandemic started, writes spirits Europe Director General Ulrich Adam.
Pernod Ricard and Brown Forman Merger Speculation
As speculation mounts about the strategic merger between Pernod Ricard & Brown & Forman, we look at the far reaching consequences of the deal.
Glasgow Whisky announces distillery purchase to expand global business
The company is expanding its wings with an environmentally sustainable and energy efficient distillery
Excise revenues save the day for Maharashtra and Karnataka
The pandemic has not much changed consumption levels of liquor in Maharashtra, though the excise department may fall short of the excise revenue target of ₹19,225 crores for 2020-21. Home delivery of liquor in Maharashtra has done exceedingly well as it has earned almost equal revenue for the State as compared to last year.
Bacardi adds flavour to Indian market
Over the past few years, Bacardi has further strengthened its position in India as a premium brand. Known for its diverse brand portfolio, Bacardi aims at bringing superior quality spirits to the market. Zeenah Vilcassim, Marketing Director, Bacardi India, unveils her strategy for the Indian market.
How to Be a Work Rebel
Got a contrarian streak in you? Harvard’s Francesca Gino shares the right way to be an unconventional leader
WHAT IS A COVID-19 VACCINE PASSPORT, AND DO I NEED ONE?
What is a COVID-19 vaccine passport, and do I need one?
THE FUTURE IS BRIGHT
THE NEXT GENERATION IS MAKING THE WORLD A KINDER— AND MORE FUN ! — PLACE. FROM SUSTAINABLE NUTRITION AND SAFER SCHOOLS TO REPRESENTATIVE ROMANTIC COMEDIES AND ROLLER SKATES THAT ACTUALLY ROCK, HERE’S HOW 15 FOUNDERS UNDER 27 ARE MAKING AN IMPACT.
Sally Rooney Addresses Her Critics
The Irish writer has been accused of being overly sentimental and insufficiently political. In her new novel, she makes the case for her approach to fiction.
QATAR AIRWAYS GROUNDS 13 AIRBUS A350S AS FUSELAGE DEGRADING
Qatar Airways said Thursday it grounded 13 Airbus A350s over what it described as fuselages “degrading at an accelerated rate” in the long-range aircraft, further escalating a monthslong dispute with the European airplane maker over the issue.
FRANCE WEIGHS CYBERSECURITY MOVES AFTER SPYWARE REPORTS
French President Emmanuel Macron held an emergency cybersecurity meeting Thursday to weigh possible government action after reports that his cellphone and those of government ministers may have been targeted by spyware.
Francesco Paoli lifts the lid on the symphonic death metal masters’ most vicious and vivacious cycle of songs thus far
CHICKEN COME HOME TO ROOST
Quarantine ignites a need for eggs and a home for feathered friends.
FIRE AT FRENCH CLOUD COMPUTING FIRM DISRUPTS WEBSITES
Numerous companies and websites in France suffered outages and disruptions to services after a fire swept through a cloud computing provider’s facility.
GHISLAINE CUTS TIES TO BUST OUT OF JAIL
DESPERATE Ghislaine Maxwell has offered to renounce her British and French citizenships in a new bid to get out of jail!