Of Captain Marvels & Wonder Women
Beauty Launchpad India|October 2020
Three inspiring women chalk different paths for their lives and succeed in achieving their goals. Let’s have it from them.
Meher Castelino

MONISHA GIDWANI

CEO, Vimonisha exhibitions, events and Consulting

A management and marketing expert by profession, multi-award winner, Monisha Gidwani equipped with her marketing expertise of 25 years, is a winning combination, which has spearheaded Vimonisha as a premium and most sought after show for three decades, where designers bank on her branding consultancy and advice to build their brands.

2020 GOALS: To rediscover myself, reinvent, scale new heights, add to Vimonisha with brand consulting that are possible BECAUSE of the pandemic and not INSPITE of it. We find our brands/clients more ready to embrace the digital space now. I developed a comprehensive 360-degree approach to marketing, for all our brands and entrepreneurs. Our Vimonisha shoppers are different in the year 2020 for fashion and jewellery but are also target audiences for other products and services provided by today’s entrepreneurs. Our effective database management connects the right brand to the right target consumer. I found time to pen a self-help book of business hacks and tips for young untrained entrepreneurs.

FEMINISM TO ME: Is to have a world where men are feminists too, and we as a world community work together to help women entrepreneurs build their businesses and achieve financial independence, which to me is imperative if you want to have your say. With economic independence comes the freedom to be your own person and uplift other women around you.

CULT PRODUCTS: They are Boots No 7 line correcting booster serum and Shiseido all day brightner.

How do you perceive beauty for women in 2020?

Beauty is how we handle ourselves through the pandemic and in any difficult situation. It is very easy to look and be beautiful when things are smooth. It’s how we conduct ourselves in adverstities and how we are empathetic towards others that bring out the true beauty of our souls.

APARNA BADLANI

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