Bindu Gopal Rao narrates the story of Voonik - a fashion marketplace with a focus on personalisation. Through an exclusive chat with Sujayath Ali, Co-Founder and CEO Voonik.com, she understands the parameters that set the brand apart from the rest.
Voonik has built a sophisticated stylist recommendation functionality and using their in-house AI platform; users discover the most relevant fashions that suit their bodies, lifestyles, personalities and budgets. Customers can shop using the Voonik Android App, iOS, website for saris, kurta, kurtis, dress materials, dresses, tops, jeans, jeggings, leggings, jewellery, lingerie and more. Voonik is India’s first personal shopping app. The Bengaluru-based funded startup was started with a vision to be ‘every woman’s personal stylist’. Voonik has a highly differentiated proposition of offering a free online personal stylist in an app to its users. It also brings the convenience of multiple stores on one single cart. With over 15,00,000 products from more than 4000 stores, including top online stores, and 3000 brands are made available to discerning users interested in shopping for fashion that makes them look good. Voonik offers the largest catalogue of women’s fashion products.
Voonik is the leader in the unbranded fashion category with an annual GMV rate of over 120 Million USD. It has over 20 million registered users, with 17 million app downloads. Voonik has built best-in-class personalisation technology that made it the most engaging e-commerce app in India. On the supply side, it has over 15 lakh products from more than 22,000 sellers. Voonik has a highly scalable ‘lean’ marketplace business model where it operates without inventory and fulfillment centres. Sujayath Ali, CoFounder and CEO of Voonik, has over a decade worth of experience in Product Management, E-commerce, Analytics, Cloud Computing,
This story is from the November 2017 edition of Apparel.
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This story is from the November 2017 edition of Apparel.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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