DESIGN DIVAS
Femina|January 2021
These fashion designers talk about fashion, style and more...

ASHNA PAHWA

FOUNDER, LABEL ASHNA PAHWA

Ashna Pahwa, founder of label Ashna Pahwa, got into the field of designing as she enjoyed dressing up as a kid and also because she wanted to create and provide different cuts and style at affordable rates. “After completing my fashion merchandising from Manchester, UK, I realised it was time to start my label. We all have so many occasions to go to and everyone wants to doll up in a different outfit each time but that’s not usually feasible due to the rising rates. That’s where I thought my brand could come in,” she adds. Her brand includes more of Indian clothing in different cuts and styles focusing more on customisation keeping each customers taste and style in mind. She tries to handcraft Indian and western ensembles to perfection. “I believe in getting an outfit that fits your style more than any niche bracket which is why I provide various options so that there’s something for everyone,” she explains. At label Ashna Pahwa, you’re bound to find classic and contemporary outfits in her signature cuts in beautiful hues. Her next collection is inspired by the heritage of the country. “I’ll be incorporating my cuts and drapes into different fabrics and embroideries,” she signs off.

VAISHALI VIREN CHHEDA

OWNER, ARHAA BY VAISHALI

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