The beauty industry is thriving more than ever before; newer brands – both homegrown and international – launch on a weekly basis. Sure, the look and feel of the industry’s current state might seem lucrative, but, as consumers, we often fail to realise the hustle and struggle, the hits and misses, that happen behind the creation of every brand out there. While the evolution of the beauty space has elevated the user experience, it has also increased the pressure on founders to do better – in every aspect that you can think of. As a domino effect, we’ve seen a rise in the emergence of power-packed founder duos who bring multi-faceted expertise to the table by tying the best of all worlds. These are the seven brands that are outright top rankers.
NYKAA
Founded by mother-daughter duo Falguni Nayar and Adwaita Nayar, Nykaa is a brand that needs no introduction. The homegrown start-up that commenced in 2012 has soared to fame in the past few years, so much so that it’s one of the most successful unicorn businesses today. With thousands of brands, the e-commerce beauty marketplace is truly a one-stop-shop for all your head-to-toe needs. Besides having an up-and-running in-house skincare line, the brand has also spread its wings into the areas of fashion and men’s self-care.
MYMUSE
This story is from the June 2022 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the June 2022 edition of Femina.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
How's Your Aura Doing Today?
Do you have a positively-charged aura? Prachi Rijhwani helps you find out
AGAINST ALL ODDS
SAIKA ISHAQUE's cricketing journey is a remarkable story of resilience, determination, and triumph against adversity, writes Kayal Arivalan
MASTERING THE ART OF TEACHING
DR SANGHAMITRA BUDDHAPRIYA talks to Ravina M Sachdev about her many accomplishments and her inspiration to become a professor
ART ATTACK
KANIKA RANKA ADANI, founder of The Studio Project, talks to Ravina M Sachdev about turning her passion into her profession
GLOBAL CRAVINGS
PLAKA in Bengaluru promises an exceptional dining experience for casual dining enthusiasts eager to explore international cuisines
TAKE A BREAK IN GANGTOK
Nestled amid the breathtaking landscapes of the Eastern Himalayas, Gangtok is a serene choice for your summer vacation
NOURISHING THE NEW MOTHER
The right nutrition can help new mothers recover and feel stronger.
QUIT RIGHT
Pratyasha Sarkar shares ways to quit your job without burning your bridges
WRITE YOURSELF SUCCESSFUL!
Riddhima Shishupal shares ways by which you can ace professional communication
BEAT THE BURNOUT
Here are expert-backed tips to prevent burnout at work