What is your opinion about food and leisure being critical to the success of a shopping destination?
Traditionally, shopping has always been associated with leisure and fun. A day of shopping is perceived as a day of outing with family and friends, and no such day is complete without great food experience. Hence, be it the busy marketplaces of olden days or new-age shopping malls, food and leisure have always been an integral part of any shopping destination. The gradual progression of food courts in shopping malls is a testament to this development. From a select few fast-food kiosks of a decade ago to the vast variety of fine-dine options in malls today, food as a part of a Mall’s ecosystem has come a long way.
In fact, many times, repeat visits to a mall are for a good meal and/ or entertainment, and shopping becomes the by-product. ‘Eating out’ has grown exponentially as a segment, and for an average Indian shopper, who is well-traveled and is more open to trying out new cuisines, a Mall, with a variety of cuisines on offer, is the perfect dining destination.
In the case of Oberoi Mall, where does the foodservice component fit into the overall scheme of promoting your mall as a complete shopping destination?
Food has been an integral part of our strategy right from the inception of Oberoi Mall. Our vision was to create a family-centric and one-stop destination for fun, food, fashion, and films, which would offer the best of all segments to our esteemed patrons. Through the years, we have consciously worked towards getting renowned globally and among Indian F&B brands and Oberoi Mall, today is one of the most popular F&B destinations in the western suburbs.
How would you describe the USP of Oberoi Mall as a Food & Beverage destination? What new F&B and dining concepts have been introduced at your mall?
This story is from the November - December 2019 edition of foodService India.
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This story is from the November - December 2019 edition of foodService India.
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