A bar that does not burn a hole in your pocket
foodService India|March - April 2020
Yudhveer Singh, Founder of Delhi-NCR based The Beer House Café, in a conversation with the FoodServcie India, highlights the unique features of his establishment and the market strategy it has adopted to stay relevant in a competitive market.

THE BEER HOUSE CAFÉ: AT A GLANCE

Parent company: The Management Machine

Brand Name: The Beer House Café

Location: Shipra Mall and Indrapuram Habitat Centre, Indrapuram (Delhi-NCR)

Retail format: F&B

Total retail area under operations: 1500 sq. ft.

Average ticket size of bills: Rs. 1200

What is the customer and value proposition of your brand for the guests?

For the brand and the team of the Beer House Café, a value proposition is the promise of value to be delivered to our guests and the promise of providing the best quality of products and unique services and experiences. Beer House Café will be retained as a best in class services and ambiance. It will dominate in the youth dining segment.

What is the kind of positioning your brand is looking to create?

We want effective, creative and focused brand positioning, which enables us to build strong relationships with the target audience. Our unique brand positioning will help us to provide a persuasive sales tool to our business development team, which needs to nurture and close more sales. It would also help us to provide the tools to win more clients.

What innovations have you introduced in your food and beverage operations?

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