A hopeful ‘reflection': Her Story's new campaign speaks of light at the end of the tunnel
The Retail Jeweller|July - August 2020
A campaign that promises better times with a message of hope, Reflections by HER STORY is a beautiful visual saga for the introspecting woman of today.
Manoj Chakraborty

The times we are in remain unprecedented, with people confined indoors and looking for solace. In search of calm, the four walls have given us the gift of time to introspect. While the pandemic has been an eye-opener for most, in terms of self-worth, Her Story has come up with a new campaign, Reflections, that plays on this train of thought.

Reflections plays on the hope for better times, a need to recuperate and introspect, or ‘reflect’ upon oneself. Her Story took the thought a notch higher with an assemblage of symbolism, that they conceptualized with ace photographer Bikramjit Bose. Devised to commemorate the first anniversary of Her Story, it plays with the idea of a mirror to one’s soul. Shot in Goa, it juxtaposed the sandy beaches with mirrors in all shapes.

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