COLLABORATION WITH OTHER BRANDS THE SUREFIRE WAY TO GET BRAND RECOGNITION
The Retail Jeweller|January - February 2021
ARSHDEEP KHURANA, CEO, Sham Jewellers, Chandigarh, has played a key role in shaking off the Covid pandemic-related blues, and helping her family business get back on track. A graduate in English Literature, she was in the middle of the post-graduate course in Advertising and Marketing Communication, when she decided to join the family-run jewellery business. She hopped on board in 2018 as part of the marketing team, and slowly took charge of the department, playing important roles in marketing campaigns, branding initiatives, and schemes and offers, including the famous Diwali Shopping Festival
Manoj Chakraborty

Trigger

The social media presence of our company was somewhat latent at the time of my joining, but being well-acquainted with it, I took over this activity and expanded our digital footprint. When the Covid crisis hit the world, in a matter of days, much of the physical presence of our brand started disappearing. In addition to the stores being closed, courtesy the lockdown, our marketing initiatives, including our print ads, also bore the brunt of the situation. Businesses started to rely more and more on digital platforms. Fortunately, we had already increased our online presence, and this stood us in good stead during the worst of the lockdown.

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