Hiring Great Salespeople For Your Company
SME Magazine Singapore|October 2020
Successful entrepreneurship with Dave Kurlan
Dave Kurlan

Would you fly on a huge jet from Minneapolis, Minnesota to St. Paul, Minnesota, usually a 15-minute drive?

Would you take a train between intersections of the same city block, usually a 2-minute walk?

Would you take a bus to the bottom of your driveway – usually a 1-minute walk or less?

Would you walk from Boston to Miami – a 3-hour plus plane flight?

These are all examples of inappropriate solutions to the simple question, What is the best way to get there from here?

How about the simple question, What is the best way to assure that the salespeople I am about to hire will succeed in the chosen role?

A business partner pointed me to this article which has 7 assessment solutions. 6 of the recommendations are every bit as inappropriate as the solutions to my travel questions.

There are additional questions that must be asked in order to answer the primary question that asks the best way to hire the right salespeople:

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