The outbreak of COVID-19 has caught the world off-guard and has impacted industries adversely across various verticals. It has affected not only people’s health but also their behavioral pattern and buying psychology. The change in consumer buying patterns is transforming the face of various sectors, especially the Fast Moving Consumer Goods (FMCG) industry. Adopting a new routine that involves spending the majority of the time at home has aggravated the sales of packaged food aggressively.
Driving FMCG To A New High
This story is from the March 2021 edition of Progressive Grocer.
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This story is from the March 2021 edition of Progressive Grocer.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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Paras Spices is innovating with unique products to meet new trends in the spices category
CATEGORY WATCH FOOD STAPLES
Just Outside the Box
THE HUMBLE PARKING LOT HAS BECOME A DIFFERENT KIND OF RETAIL DESTINATION AND HUB OF COMMERCE.
Increased Focus on Health, Wellness, and Immunity-boosting Products
SALES OF PACKAGED FOODS HAVE SURGED SINCE THE ONSET OF THE PANDEMIC, AS HOME-BOUND CONSUMERS STOCKPILE FAMILIAR PRODUCTS THAT WON’T GO STALE QUICKLY. BREAKFAST CEREALS, INSTANT NOODLES, RICE AND COOKING FATS ARE AMONG THE PRODUCTS THAT HAVE SEEN THE STRONGEST GROWTH IN RECENT MONTHS.
Consumer focus on hygiene & nutrition boosts packaged paneer sales
THE DEMAND FOR CATEGORIES SUCH AS CHEESE AND PANEER HAS WITNESSED AN ALL-TIME NEW HIGH DURING THIS PANDEMIC THANKS TO THE VERSATILE NATURE OF THESE PRODUCTS. NOT ONLY IS PANEER DELICIOUS TO TASTE BUT DURING THE HEIGHT OF THE LOCKDOWN, THE INTERNET WAS TRENDING WITH UNIQUE, FUN AND EASY-TO-MAKE PANEER RECIPES.
The New Normal for Snacks
THE POST-PANDEMIC CONSUMER WILL DEMAND BETTER-FOR-YOU MEAL SOLUTIONS MORE THAN EVER BEFORE.
The rise of superfoods and ways to mainstream them on retail shelves
WHAT ARE SUPERFOODS AND THEIR BENEFITS AND WHY THESE PRODUCTS ARE WITNESSING A HUGE SURGE IN DEMAND? WHAT ARE THE CHALLENGES OF INFUSING THESE SUPERFOODS INTO OUR TRADITIONAL FOOD PRODUCTS, AND HOW CAN THEIR VISIBILITY AND AWARENESS BE RAMPED UP IN ON-GROUND SHELVES OF SUPERMARKETS AND RETAIL COUNTERS?
“We aim to open 100 stores this year and be one of the largest chains for fitness supplements & nutrition products”
PRAVEEN CHIRANIA, FOUNDER, MUSCLE & STRENGTH INDIA, SPOKE TO PROGRESSIVE GROCER ON HOW THE RETAIL CHAIN IS ON A MISSION TO MAKE HEALTH AND NUTRITION MAINSTREAM AND BRING BEST-IN-CLASS PRODUCTS ACROSS CATEGORIES SUCH AS PROTEINS, VITAMINS, MINERALS AND HERBAL SUPPLEMENTS MANUFACTURED BY INTERNATIONAL FITNESS BRANDS TO CUSTOMERS IN INDIA.
How Technology Is Helping Deliver Farm Fresh Cow Products To Your Doorstep
Advancement in technology has led to the improvement of several processes in the dairy farming industry, which have transformed the sector, consequently yielding superior quality products.
Good-for-you food products have seen rising demand over the past year
BRANDS THAT HAVE ALREADY BENEFITED FROM PANDEMIC TRENDS WILL CONTINUE TO SEE POTENTIAL OPPORTUNITIES IN THEIR PRODUCT CATEGORIES. BUT BOTH RETAILERS AND MANUFACTURERS HAVE THE OPPORTUNITY TO “RESET” WHAT VALUE MEANS TO CONSUMERS AND HOW THEY ARE BEST PLACED TO MEET THE NEW NEEDS MOVING FORWARD.
Healthy Eating Convenience
HELP SHOPPERS DITCH PANDEMIC-DRIVEN EATING HABITS AND ADOPT A MORE NUTRITIOUS DIET.
