![Dilmah](https://magarticles.magzter.com/articles/11141/394378/5e05f9b8eb97b/Dilmah.jpg)
Grown, handpicked and ethically made at source, Dilmah has grown from its humble origins into a global brand that is unique in its promise of unmatched freshness, provenance, flavor, and integrity. It is founded on a passionate commitment to quality and authenticity in tea. Launched in 1988, the company believes in a philosophy that goes beyond commerce in seeing ‘Business as a Matter of Human Service’. Dilmah has some of the finest tea gardens, state-of-theart tea factories, printing and packaging facilities and investments in every segment of the industry. “We care for your tea, right from the tea nursery to the teacup!”- says the founder of the company. By following traditional tea technique over centuries, it produces tea that is varied and sophisticated.
The Inception Tale
With zealous business acumen, Merrill J. Fernando is the Founder of Dilmah. He was fortunate to be offered a place amongst the first group of Ceylonese to be recruited to learn the art of tea tasting. The journey started from here. He was born into a middle-class Sri Lankan family in rural Ceylon. After completing his training in the plantations, he went to Mincing Lane, London which is the center of the world for tea. At that time, he realized the fact that Ceylon tea is the finest in the world, expensive, and the scope for this industry is huge. The years he spent learning tea, changed his life; seeing the exploitation of his country’s crop, the young tea-man, whilst yet in his twenties, resolved that he would change the tea industry. Thus, he built his own brand to deliver the best in the world with the finest quality.
Dedication at its Best!
This story is from the The 10 Most Influential Business Leaders In Srilanka 2019 edition of Insights Success.
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This story is from the The 10 Most Influential Business Leaders In Srilanka 2019 edition of Insights Success.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 9,000+ magazines and newspapers.
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