Cultivating Endless Positivity
Home Business Magazine|Spring 2021
Entrepreneur Uses Manifestation and Mindfulness to Find Success

When media personality and best-selling author Erika De La Cruz founded Passion to Paycheck and Passionista, her goal was to fill a hotel with hundreds of people, big-time brands, career tools and good vibes to guide attendees (fondly called Passionistas) to align their mindset for success. This year, founder and self-proclaimed “Mental Fitness Coach” pivoted like never before, and brought inspiration to thousands, virtually.

Typically, Erika hosts the event alongside brands like Bumble Biz and Hyatt with personalities like Emmy Award-winning journalist Shaun Robinson, The Bachelor’s Eric Bigger, and host Rosci Diaz, to bring young entrepreneurs in-person networking, career and mental health tools. This year, Erika and her team took the event online but instead of losing steam, it grew — by a lot!

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