PERSISTENT FRAMEWORK FOR STARTUPS

High-quality homestays in villages have been branded as ‘VilloTale’ and marketed online to travellers

LET ME START with a question. Where did you go for your last holiday? Shimla? Nainital? Mussoorie? Jaipur? One of these places, isn’t it? And the one before that? One of these places, again? And before that? Again, the same? So boring isn’t it? But what if you had a choice? What if you could stay in a village, and actually experience village life. Where you could see crops being sown. Or cows being milked (or buffaloes – it doesn’t really matter which).

Sounds interesting? Of course, it does. Because most of us city folk have never experienced village life. And that is exactly what Soumen Karmakar and Shuddha Satwa Ghosh thought when they launched their unique startup called VilloTale. Where they identified high-quality homestays in villages, branded them ‘VilloTale’ (rather like the Oyo Rooms model), and then marketed them online to travellers. But will VilloTale succeed?