Aston Martin Turns To AMG For Survival
evo India|July 2020
AMG boss replaces Andy Palmer as British marque continues to falter
Stuart Gallagher

Aston Martin has hired Tobias Moers, CEO of AMG, to turn its ailing fortunes around following ruinous trading since its much-hyped debut on the stock exchange in October 2018. The move sees the immediate departure of Andy Palmer, who held the role of president and CEO.

Moers, a 25-year veteran of Mercedes-Benz and credited for turning AMG from a specialist that made go-faster Mercs into a globally successful and profitable division of the Daimler family, will start on 1 August.

The Aston Martin Moers inherits isn’t greatly improved from the one Palmer took control of in 2014. While Palmer had an ageing product line and an empty strategy folder and Moers inherits a relatively fresh product line-up and a new factory and SUV ready to go, the 54-yearold German also has to determine how much of the company’s Second Century Plan is deliverable and how much is fluff, to woo investors. And then there’s the small matter of the near £1 billion (₹9438 crore) debt…

During Palmer’s time at the top, Aston Martin enjoyed sporadic periods of success. His team’s ability to prolong the life of the Vantage, Rapide and Vanquish can’t go unrecognised, neither Palmer’s drive to launch three all-new cars in just three years. A victorious force in GT racing with meagre resources was a remarkable achievement, too. And while the milking of the company’s heritage jarred with many, the stream of special editions, continuation cars and limitedrun Zagato specials kept the cash flow healthy and customers happy.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM EVO INDIAView All

Yes, it's another special edition Polo

Matt Edition of the Polo GT will arrive in time for the festive season

1 min read
evo India
April 2021

Mother of Pearl

Lamborghini has brought in the Urus Pearl Capsule to India, along with the MY2021 Urus

2 mins read
evo India
April 2021

Making tyre buying easy

CEAT Tyres has gone the extra mile to make tyre shopping easier with its new label ratings system

1 min read
evo India
April 2021

Wellness forever

Volvo India plans to accelerate its growth by launching four new cars by 2022

2 mins read
evo India
April 2021

Victory mountain

Named after a temple in Cambodia, the Bayon is set to strengthen Hyundai’s SUV lineup

1 min read
evo India
April 2021

The fourth SUVW

5-seater Tiguan to return in petrol-only avatar

1 min read
evo India
April 2021

Heritage drive

Headed by GVCVC, the Palace to Palace Vintage Drive had some of the rarest cars plying on Goa’s streets

2 mins read
evo India
April 2021

BIJOY KUMAR Y

Bijoy rants against the proliferation of electronics in our cars!

3 mins read
evo India
April 2021

“Stellantis is a huge opportunity for PSA and FCA”

Speaking to Citroen India’s Senior VPs Roland Bouchara (SVP sales and marketing) Eric Apode (SVP) and Saurabh Vatsa (Sr director, marketing) on the C5 Aircross, dealership ramp-up, the C-Cubed program and synergies with FCA

5 mins read
evo India
March 2021

McLAREN V2.0

McLaren’s first decade was a whirlwind of super and hypercars, highs and lows, and endless special editions. Now the Artura’s here to start the next chapter

10 mins read
evo India
March 2021