The Power Of Toys
Torque Singapore|September - October 2019
When it comes to challenging gender stereotypes, there is more to toys than meets the eye.

A few months ago, I brought my daughter to a screening of Toy Story 4 during one of the movie nights organised by a car distributor.

It was an entertaining movie, but while I was amused by Forky’s repeated attempts at throwing himself away, creeped out by Gabby’s sinister plot to steal Woody’s voice box, and in awe of Bo Peep’s heroism, at the back of my mind, I was also thinking of a more sombre side to toys that is more than just fun and games.

We are familiar with the longstanding “nature or nurture” debate. While some gender traits are inborn, many can be attributed to conditioning.

The toys we were exposed to as children have an impact on the education and career choices we make later in life.

Dolls and tea sets tend to nurture communication and social skills, while toy cars and building sets help to hone visual and spatial abilities. This is how gender stereotypes are formed at an early age.

To derail this stereotype, Mercedes-Benz USA (MBUSA) and Mattel collaborated on an initiative that aims to inspire the next generation of female trailblazers by showing children, girls in particular, that they can aspire to be and to do anything that they desire when there are no limits.

All too often, it is the walls, ceilings and barriers, invisible or otherwise, that hold us back.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM TORQUE SINGAPOREView All

The Power Of Toys

When it comes to challenging gender stereotypes, there is more to toys than meets the eye.

3 mins read
Torque Singapore
September - October 2019

Look Ma, No Driver

Autonomous cars will soon become a part of our daily lives, for better or worse.

3 mins read
Torque Singapore
July - August 2019

Separated At Birth

Built on identical platforms and utilising the same drivetrains, the 3008 and Grandland X are like fraternal twins raised by different parents. Which parent did a better job?

4 mins read
Torque Singapore
July 2018

Fast And Frugal

Porsche’s new Cayenne E-Hybrid provides more oomph and a longer emission-free range than its predecessor.

5 mins read
Torque Singapore
July 2018

A Hop To Hobbit Hole

On a journey to visit “The Shire” in New Zealand, this writer drove two BMWs and formed a fellowship with three journos, the shortest of whom turned out to be a Singaporean hobbit.

5 mins read
Torque Singapore
July 2018

Cars And Effect

Do private-hire cars tarnish the image of a brand? If so, why are car companies jostling for a piece of the blue-label market?

3 mins read
Torque Singapore
July 2018

Her World Of Motoring - It's A Jungle Out There!

Walking the streets of Singapore is no longer a walk in the park.

2 mins read
Torque Singapore
July 2018

Internal Kongbustion - A Love Note To Noodles

Our new columnist is a physician who is also a certified petrolhead and one of the Torque team’s core contributors.

4 mins read
Torque Singapore
July 2018

How Owning A Hefty Motorcycle Can Harm Your Health

Sarjeet recounts how owning a hefty motorcycle can harm one’s health and cause irreparable damage to your ego.

2 mins read
Torque Singapore
March 2019

Mercedes Benz B Class Now Crusher Than Ever

Mercedes-Benz’s all-new Sport Tourer offers even more comfort and refinement than its predecessor.

5 mins read
Torque Singapore
March 2019
RELATED STORIES

PARIS JACKSON: LESSONS FROM MY FATHER

JUST 11 WHEN SHE LOST HER FAMOUS FATHER, PARIS JACKSON STILL CARRIES HIM WITH HER.

1 min read
Star
October 04, 2021

Flower Power

Thanks to her talent, ferocity, beauty, and brains, billions' Maggie Siff is no garden-variety star.

9 mins read
CBS Watch! Magazine
March - April 2020

Tom Hanks Opens Up About His Career, His Family And Toy Story 4

The legendary actor opens up about his career, his family and his latest film, Toy Story 4

2 mins read
OK!
July 22, 2019

In The Joyous ‘Toy Story 4,' The Toys Evolve Too

It’s futile to ask “why more” in the movie business, but it’s hard not to go in a little suspicious of a fourth “Toy Story.” The trilogy was so perfect.

3 mins read
AppleMagazine
June 28, 2019

Betty – Una pastorcita de armas tomar

La historia de Betty, la pastora de porcelana, había quedado inconclusa.

1 min read
Cine Premiere
Junio 2019

Amigos hasta el fin – El legado de una caja de juguetes

Armados con las herramientas tecnológicas más modernas y con el respaldo de un archivo de 25 años que pudimos explorar, Pixar mira hacia el futuro de la mano de sus personajes más emblemáticos: los juguetes de Toy Story.

7 mins read
Cine Premiere
Junio 2019

These 18-Inch Dolls are a $600 Million Empire

Dainty, plastic and expensive, these 18-inch dolls are a $600 million empire.

3 mins read
ADWEEK
April 18, 2016

കഥ പറയും കളിപ്പാട്ടം

കളിപ്പാട്ടങ്ങളുടെ ഗ്രാമത്തിലേക്ക് ഒരു കുട്ടിയുടെ മനസ്സോടെ യാത്ര പോവാം

4 mins read
Vanitha
October 29, 2022

PLAY, LEARN AND SHARE WITH TOYSHARE

We shine the spotlight on a wonderful service for children’s play where you subscribe and receive new educational books and toys every two weeks at your doorstep.

2 mins read
Mother, Baby & Child
October 2022

DULCES DESEOS

La gama de tonos baby pink tomó el mando en el mundo de la moda y la decoración este año, así que siéntete libre de elegirlo para vestir tu hogar en esta temporada decembrina.

2 mins read
Vanidades México
Especial Navidad 2022