Mauro Porcini, Chief Design Officer at PepsiCo, reveals the secrets to being a design genius in the 21st century.
The space was electric. Dubai’s top design talent and emerging young designers alike had filled seats around d3’s main stage during Dubai Design Week to hear the words of wisdom in the special keynote talk from PepsiCo’s Chief Design Officer, Mauro Porcini – one of the most innovative and creative people in the executive world.
Thunderous applause followed his dynamic presentation about the power of design thinking. A visionary leader, the dynamo joined PepsiCo five years ago after leaving top positions at 3M and Philips Design, and completely overhauled and redesigned the visual identity system (VIS) of Pepsi – a task that carried huge responsibility and risk.
Porcini’s ongoing innovation and commitment have earned him endless accolades, including the Italy-America Chamber of Commerce Business & Culture Award and the US Design Brand Leader Award. Fast Company recognised him as one of the ‘50 Most Influential Designers in America’ and a ‘Master of Design’, while the World HR Forum in Mumbai presented him with its ‘Award for Leadership and Innovation’. His PepsiCo Design function won the ‘Red Dot Client of the Year’ award in 2014 – the first CPG (consumer packaged goods) company and first American company to ever achieve the honour.
Porcini explained how he grew the global brand by having his design team work side-by-side with in businesses to delight audiences and consumers by creating incredible experiences and sharing amazing, engaging stories.
This story is from the April 2018 edition of Identity.
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This story is from the April 2018 edition of Identity.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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