There was nothing all that special about the generic campus of low-slung boxy offices and parking garages that Google first leased and then acquired in 2006. It was renovated and adapted with stimulating new interiors by Clive Wilkinson, alongside office landscape specialists DEGW, that reflected what was then an unusually nonhierarchical and experimental corporate culture. It was given rooftop solar arrays that provided as much as a third of its operational electricity. But what made that campus special from day one—and simply, radically, and inspirationally more sustainable by the day—is exactly that it was old. It had already been built. It was, in the language of the Valley, a legacy platform—with already irretrievable carbon and capital footprints. There was nothing photogenic or pharaonic about it. Instead, by working from the inside out, with smart strategies of adaptive reuse and technological retrofitting, the company was able to occupy those irretrievable footprints ever more deeply. The cost may be lost, but with stewardship and constant gradual adaption, the benefit persists—conceivably in perpetuity.
This way of seeing sustainability in the already-built environment is informed by the concept of embodied energy: an accounting, derived from models of economic and ecological systems, of the total expenditure of energy in the material extraction, processing, transport, assembly, installation, demolition, and decomposition associated with the life cycle of any given artifact. “You follow the brick all the way back to the quarry and you figure out what’s going to happen to it in 100 years or 2,000 years” is how architectural historian Kiel Moe—author of Empire State and Building and the forthcoming Unless: The Seagram Building Construction Ecology—described the approach in a 2018 interview with the Yale University journal Paprika! “It’s understanding more of what materials can do and rethinking the thermodynamics.” “Materials,” he adds, “are just a subset of energetics,” the field of which embodied energy is an expression.
Continue reading your story on the app
Continue reading your story in the magazine
No New Buildings
The energy already embodied in the built environment is a precious unnatural resource. It’s time to start treating it like one.
The Circular Office
Major manufacturers are exploring every avenue to close the loop on workplace furniture.
Signs of Life
Designers, curators, and entrepreneurs are scrambling to make sense of motherhood in a culture that’s often hostile to it.
Interspecies Ethic
In probing the relationship between humans and nature, two major exhibitions question the very foundations of design practice.
Building on Brand
The Bauhaus turned 100 this year, and a crop of museum buildings sprang up for the celebration.
Building for Tomorrow, Today
Radical change in the building industry is desperately needed. And it cannot happen without the building trades.
Strength from Within
Maggie’s Centres, the service-focused cancer support network, eschews clinical design to arm patients in their fight for life.
Next-Level Living
The availability of attractive, hospitality-grade products on the market means everyday consumers can live the high life at home.
Mi Casa, Su Casa
Casa Perfect creates a memorable shopping experience in lavish private homes.
Enter The Culinarium
AvroKO imagines the future of residential amenities—where convenience, comfort, and sustainability meet.
GOOGLE HAS THE NEXT MOVE AS MICROSOFT EMBRACES OPENAI BUZZ
Before the artificial intelligence tool ChatGPT was unleashed into the world, the novelist Robin Sloan was testing a similar AI writing assistant built by researchers at Google.
Become a Podcasting Genius
Podcasting is all the rage and there's never been a better time to get in on the action. But what will you need and how can you make it a success? Our guide reveals all
JUSTICE DEPT.SUES GOOGLE OVER DIGITAL ADVERTISING DOMINANCE
The Justice Department and eight states filed an antitrust suit against Google, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to advertisers, consumers and even the U.S. government.
JUSTICE DEPT.SUES GOOGLE OVER DIGITAL ADVERTISING DOMINANCE
The Justice Department and eight states filed an antitrust suit against Google, seeking to shatter its alleged monopoly on the entire ecosystem of online advertising as a hurtful burden to advertisers, consumers and even the U.S. government.
The Government Goes After Google Again
A suit attempting to break up the company’s ad-tech business may be its most serious legal threat in years
We Found a FIX
HELP, HACKS, & HOW TO
Supreme Court Weighs In On Social Media
A set of US Supreme Court cases could transform the legal landscape for social media companies by the end of the court’s term in late June, with potentially wide-reaching implications for political discourse and the 2024 elections.
Google Chrome is a memory hog, but it's going on a diet
Chrome’s upcoming memory and energy savings will be on by default.
Chrome now supports passkeys, the password killer
Chrome will support passkeys on Windows, Android, and iOS.
How to use two-factor authentication to lock down your accounts the right way
The best 2FA methods don’t depend ona phone number. Here’s what to use instead.