Keertana Responsible Lending to Low and Middle-Income Households

Keertana Finserv Limited emerged as a prominent Non-Banking Financial Institution (NBFI) in South India.

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Recognised for catering to the financial needs of the lower and middle-income segments, Keertana has swiftly become a key player in the Industry with an AUM of 3,000 Cr by 25th Oct 2025.

Ms. Padmaja Reddy, Promoter and Managing Director of Keertana, took the helm in April 2022. With a formidable background in financial services, her leadership has been instrumental in the company’s remarkable growth. Prior to joining Keertana, Ms. Reddy served as the Managing Director of Spandana Sphoorty Financial Limited, a significant Microfinance Institution in India, which grew to the second largest MFI in India. She is the Founder and promoter of Spandana and was the Managing Director for 19 years.

Keertana strategically caters to the financial needs of low-income and middle-income households, providing a diverse array of financial products such as Gold Loans, Micro Enterprise Loans, Business Loans, Loan Against Property, and Housing Loans.

Its distinctiveness lies in the dedicated focus on rural areas, particularly in interior and remote regions where financial services are sparse.