NVIDIA'S NEW GPU SERIES LED AN AVALANCHE OF ENTERTAINMENT-RELATED ANNOUNCEMENTS AT CES

In a packed Las Vegas arena, Nvidia founder Jensen Huang stood on stage and marveled over the crisp real-time computer graphics displayed on the screen behind him. He watched as a dark-haired woman walked through ornate gilded double doors and took in the rays of light that poured in through stained glass windows.

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“The amount of geometry that you saw was absolutely insane,” Huang told an audience of thousands at CES 2025 Monday night. “It would have been impossible without artificial intelligence.”

The chipmaker and Al darling unveiled its GeForce RTX 50 Series desktop and laptop GPUs — powered by its new Blackwell artificial intelligence chip — kicking off a string of entertainment-related Al announcements and discussions at the trade show.

“Blackwell, the engine of Al, has arrived for PC gamers, developers and creatives,” Huang said, adding that Blackwell “is the most significant computer graphics innovation since we introduced programmable shading 25 years ago.” Blackwell technology is now in full production, he said.

Semiconductor maker AMD unveiled its latest Ryzen 9 and Al series processors Monday morning, boasting unprecedented performance for gamers and content creators. The new chips help AMD to further compete with rivals like Nvidia, Intel and Qualcomm in the budding AI PC space.

“With the next generation of Al-enabled processors, we are proliferating Al to devices