APPLE APP STORE

RANDOM ACCESS MEMORIES 2008

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Amazing to think that, before the App Store, it was impossible to buy apps!

Less of the sarcasm. Yes, Apple has exaggerated the transformative impact of the App Store, but it did shake things up. Before 2008, mobile was a mess. A central place to grab your apps delivered trust and simplicity – a boon for creators and users. The initial gold-rush made some devs very wealthy… although the inevitable race to the bottom was harder to watch, as were the rules and review processes that blocked perfectly good apps and even entire app categories.