Going neuro down in data centros
PC Pro
|July 2025
The idea of processors acting like brains is as old as computers, but when it comes to energy efficiency they have a long way to go
I've written many sceptical words about AI in this column, railing against overconfidence and hype, hubristic pursuit of AGI, deepfakery and content pillage. Nevertheless I do believe that AI - once we've civilised it - is going to be hugely important to science, economics, robotics, control systems, transport and everyday life. This assumes that, through political will, public concern about misinformation, invasion of privacy and theft of artistic data can be regulated away. Even then, one colossal stumbling block will remain: energy consumption.
When AI firms consider purchasing mothballed nuclear reactors to power their compute-servers, the absurdity of AI's current direction ought to be visible to everyone.
Current GPT-based AI systems depend on supercomputers that can execute quintillions of simple tensor arithmetic operations per second to compare multiple layers of vast matrices holding encoded parameters.
Currently all this grunt is supplied using the same CMOS semiconductor process technologies that gave us the PC, the smartphone and computer games - the Nvidia chips that drive most AI servers are descendants of those originally developed for 3D games. The latest state-of-the-art GPUs have a watts/cm² power density around the same as an electric hob, and the power consumption of AI server farms scales exponentially to the square of the number employed (order O(N²) in complexity theory jargon).
Dit verhaal komt uit de July 2025-editie van PC Pro.
Abonneer u op Magzter GOLD voor toegang tot duizenden zorgvuldig samengestelde premiumverhalen en meer dan 9000 tijdschriften en kranten.
Bent u al abonnee? Aanmelden
MEER VERHALEN VAN PC Pro
PC Pro
Who's winning the smartglasses race? And does anyone care?
Meta has unveiled smartglasses with a display. Is XR and AR on our faces the future of personal devices, or will it be a repeat of the Google Glass debacle, wonders Nicole Kobie
9 mins
January 2026
PC Pro
"The question of how bad passwords are is more nuanced than it might appear at first"
Passwords are incontrovertibly awful, but - with the help of a huge US security agency - Davey offers some advice on making them less so
7 mins
January 2026
PC Pro
"I'm getting tired of receiving emails telling me about price changes to services at almost no notice"
Trust in vendors is important, but perhaps it's most important of all when it comes to storage - an idea reinforced by the recent AWS outage
11 mins
January 2026
PC Pro
"From where I'm sitting, Windows 11 has a worse in-use track record than Windows 10"
When it comes to Windows 10 security updates, Microsoft giveth with one hand and taketh away with the other, but there's no need to rush to Win11
7 mins
January 2026
PC Pro
"Fear is a business model. It captures your attention and opens your wallet"
Killer robots make great headlines - and for great fundraising - but we can't let fear, uncertainty and doubt distract us from the real causes of harm
6 mins
January 2026
PC Pro
The latest bother at the BBC is only the start of changes that need to happen, says Jon Honeyball
It seems that our Auntie is in a tizz.
3 mins
January 2026
PC Pro
Insta360 Connect
Dual cameras deliver superb video quality, fast speaker tracking and a smart integrated whiteboard mode
2 mins
January 2026
PC Pro
Medion Erazer Recon E40
A modest system in terms of price, spec and expansion options, so only buy it if it's exactly what you want
3 mins
January 2026
PC Pro
Framework Laptop 16 (2025)
The most repairable and upgradable gaming laptop gets RTX 5070 power, albeit for a chunky price
3 mins
January 2026
PC Pro
Owl Labs Meeting Owl 4+
The clever Owl 4+ makes meetings a hoot with its 4K camera, smooth tracking and all-round sound and vision
2 mins
January 2026
Listen
Translate
Change font size

