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B&R reveals the role of robotics, AI, and open automation for Indian manufacturing

OEM Update Magazine

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October 2025

How is B&R integrating robotics, machine vision, and control systems in smart manufacturing environments? At B&R, our vision is to eliminate the silos that traditionally exist between robotics, machine vision, and control systems.

Instead of treating them as separate modules, we integrate all three into a single automation ecosystem. Our platform enables robots, motion systems, and vision sensors to work in real-time with the machine controller. This reduces the complexity of integration and ensures synchronised performance. Manufacturers benefit from faster commissioning, seamless communication between devices, and the flexibility to adapt production lines on demand. The outcome is a truly smart manufacturing environment, one that is agile, efficient, and ready for mass custom-isation.

What are the key environmental and operational challenges Indian manufacturers face when implementing robotics and automation? How do you help them address it?

India's manufacturing landscape is diverse, and so are its challenges. Harsh environmental conditions such as dust, humidity, and high temperatures can affect automation systems. Additionally, manufacturers face rising energy costs, a shortage of skilled operators, and pressure to keep automation investments scalable and cost-effective.

At B&R, we address these challenges on multiple fronts. Our automation solutions are rugged and reliable in demanding environments. We have worked with customers for more than four decades, continuously implementing changes based on their input to achieve a high level of environmental resilience. Through energy monitoring and optimisation tools based on simulation and digital twin, we help companies reduce operating and development costs. Importantly, we take a consultative approach, guiding manufacturers on phased adoption so that they can see tangible returns before scaling further. We also support workforce training, ensuring that operators can confidently manage new automation systems with confidence.

How does B&R's Automation Studio simplify engineering workflows for OEMs and system integrators?

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