HP OPENS SOUTHEAST ASIA'S FIRST OMEN PLAYGROUND

Filipino gamers now have a new hub to explore, compete, and connect, as HP officially opened Southeast Asia’s very first OMEN concept store.

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Dubbed the HP OMEN Playground, the store launched with a three-day celebration from May 23 to 25, 2025, marking a major milestone in HP’s commitment to the fast-growing gaming community in the Philippines.

Located at the 4th floor of Cyberzone in SM Megamall, the OMEN Playground is more than just a retail space—it’s a fully immersive gaming arena designed to showcase HP’s ecosystem of high-performance laptops, desktops, peripherals, and HyperX accessories. The space aims to serve as both a discovery zone and community hub, welcoming everyone from casual players to aspiring esports athletes.

HP Philippines managing director Ida Evina Ong-Co emphasized the company’s focus on personalization and performance in meeting the unique needs of local gamers.