How is Digitisation Shaping MSMES?

How are digital platform services providers-partners helping the MSMEs to shape their digitisation journey?

- DR ARCHANA VERMA BHARTI TREHAN SWAMINATHAN B

In the growing digital world of today, digitisation and adoption of tools like SaaS, CRM and other digital techs is bringing a revolutionary change in the way MSMEs are working. At the same, they have to face many challenges and the partners have to provide post-digital platform installation services to help them grow on the digital platforms. We interacted with some digital services providers to understand the dynamics of this process.

GAURANG BHATT FOUNDER-PARTNER, GAJ DATA

Describe your work in SaaS, CRM and other digitisation tools that you use for your clients

At Gaj Data Solutions, we help our MSME clientele in streamlining and digitising their operations through ERP and CRM implementations. We also actively work with Google Workspace and Microsoft 365. A significant part of our work involves migrating client workloads to secure cloud environments. We make our client's digital transformation journey seamless by offering enterprise-grade solutions which are cost-effective & open-source SaaS tools that deliver real value.

How cost effective are these tools for the MSMEs? What kind of business growth can they achieve with these tools?