"We believe informed investing matters, hype alone shouldn't drive allocation decisions"

Amidst India's rapidly evolving crypto landscape—marked by increasing regulation, rising investor maturity, and a growing push for compliant innovation—Vikram Subburaj, Co-founder and CEO of Giottus, is steering one of the country's most trusted digital asset platforms with clarity and conviction.

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An IIM-Calcutta alumnus and seasoned technology entrepreneur, Vikram has built Giottus into a user-first, security-focused exchange that offers systematic investment solutions like crypto SIPs and curated token baskets.

In this exclusive with Analytics Insight, he shares how Giottus—registered with the Financial Intelligence Unit (FIU) of India—is simplifying crypto adoption while pioneering transparency, education, and trust in India's Web3 economy.

1. What sparked the bold vision behind Giottus, and how has it maintained resilience through volatility and regulatory uncertainty?

Giottus was born from a clear gap in the Indian market — in 2017, crypto platforms lacked transparency, reliable INR on-ramps, and regulatory clarity. We set out to build a platform that Indian investors could trust.

Despite early challenges like the RBI banking ban in 2018 and ongoing policy shifts, we stayed resilient by prioritizing compliance, strong KYC/AML systems, and an unwavering focus on customer support.

Our growth has been organic and community driven. We introduced key innovations like instant INR deposits, theme-based token baskets, and SIPs that make investing systematic and less emotional. Through proactive engagement with authorities and user education, we've turned uncertainty into opportunity.

2. With global crypto developments like ETF approvals and institutional entry, how is the Indian market responding? What trends do you see?

Indian investors have matured significantly. There's a shift from short-term speculation to structured, long-term investing. The US Bitcoin ETF approvals and increased institutional participation have legitimized crypto as an asset class, boosting investor confidence.