LEADER of THE BRAND

Ng Yap, MST Golf's visionary CEO, aims to build a business that will 'make a positive impact in people's lives through golf'.

- CHUAH CHOO CHIANG

What began nearly four decades ago as a simple idea to import U.S.-made air coolant spray cans for vehicles has since transformed into a multimillion-dollar, public-listed company now recognised as Southeast Asia's leading golf retailer and service provider.

"With our hot weather, I thought it would be like printing money," laughs Ng Yap, as he recalls that early business venture. Today, Ng is Group CEO of MST Golf, which operates 52 stores across Singapore, Malaysia and Indonesia, and with plans to venture further afield into Vietnam and Thailand.

MST Golf has certainly grown to become synonymous with premium golf retail and services. It operates eight stores across Singapore, including three MST Golf Super Stores at Suntec City, Scotts Square and City Square. It is the exclusive distributor and retailer for a wide range of renowned golf brands, catering to golfers of all skill levels.

The company's growth in Singapore is of key importance for various reasons, and its presence in the city state took a combination of clear vision and relentless drive to grow to what it is today. When MST Golf first entered the Singapore market in 2000, its maiden outlet at Far East Plaza measured at approximately 500 square feet only. Fast forward to 2022, and its flagship MST Golf Super Store at City Square, located at Kitchener Road, opened its doors with an impressive 16,000 square feet, and showcases more than 60 brands across equipment, apparel, accessories and tech-infused services.

This retail hub also houses The Golf Lab SEA Performance Centre, offering the latest gizmos and data-driven swing analysis, personalized learning, and club optimisation programs. Seven technical hitting bays complete a holistic retail and learning experience tailored for today's golfers in Singapore.