If it's good enough for Tadej

The new Colnago V4Rs aims to be a Tour winner

- CHARLOTTE HEAD

When Tadej Pogačar won back-to-back Tours de France in 2020 and 2021, it was aboard a Colnago V3Rs. It would therefore be easy for Colnago to claim that it already has a world-beating bike and that any changes in the next-generation V4Rs would only be minor tweaks, but that’s not how Colnago works.

‘We’re creating bikes for one of the best teams in the world with one of the strongest riders,’ says Colnago digital manager Gabriele Sirtori. ‘It’s not enough to have a great product. We have to keep evolving to try to create the best.’

Such was the desire to provide for Pogačar that it would be fair to say the V4Rs was made first and foremost with the Slovenian in mind, with his input proving essential to the development process.

‘Tadej isn’t a picky rider,’ says Sirtori. ‘He just wants a good overall package. He doesn’t care whether it’s the lightest or the most aero. He just wants the best balance of all the key elements.’