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DOMARK

Retro Gamer

Issue 280

TWO MARKETING EXECUTIVES WITH ZERO EXPERIENCE IN THE GAMES INDUSTRY, DOMARK WENT ON TO BECOME ONE OF THE MOST PROMINENT UK SOFTWARE HOUSES OF THE EIGHTIES AND NINETIES. RETRO GAMER LOOKS BACK AT ITS MOST SIGNIFICANT GAMES WITH COFOUNDER DOMINIC WHEATLEY

- WORDS BY GRAEME MASON

When marketing exec Dominic Wheatley spotted his brother playing an early computer adventure game, he instantly saw the potential. Along with partner Mark Strachan, the pair quit advertising and formed Domark in 1984, developing their own adventure game, Eureka!. With marketing inevitably at the forefront, Domark (an amalgamation of the names Dominic and Mark) withstood early difficulties before securing a company-shaping licence, James Bond, via a contact in the Ian Fleming estate.

A View To A Kill (1985) was a moderate success for Domark, but it was another licence, this time of a phenomenally successful board game, that forged the company’s fortunes for the next few years. Developed by Oxford Digital Enterprises,

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