Fujifilm - A Force to Reckon With!

Arun Babu, General Manager, EID, Optical Devices, and Instax Division, Fujifilm India Pvt. Ltd.

- Rohinton Mehta

What is Fujifilm’s contribution towards bringing value to photography? 

Fujifilm is cognizant of the diverse demands and preferences of its customers, therefore, we strive to stimulate our customers’ passion for photography, whether they are professional photographers or just interested in honing their craft. The growth the brand has witnessed in the imaging technology sector is a result of our ongoing efforts to innovate our solutions and products. Both our Instax and digital still cameras are equipped with technologies that have one step into the future. The range of digital still cameras are designed with an autofocus (AF) system device that can shoot up to maximum frames per second and offers a newly developed subject-recognition AF technology. Our Instax cameras on the other hand, now come with filters, and other advanced features like film effects. The Instax range of smartphone printers allow users to print any image from their smartphones anytime anywhere.

How does Fujifilm’s diverse portfolio of instant and digital cameras cater to a universal target audience?