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PERSONALITY IN FOCUS: RENA OVCHIEVA

Mother, Baby & Child

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July 2025

We sat down with Rena Ovchieva this month, to chat about her experience as a content creator and a mother.

PERSONALITY IN FOCUS: RENA OVCHIEVA

If you're on the hunt for parenting inspiration with a global twist, look no further than Rena Ovchieva - known to her followers as @ovchieva. This Dubai-based content creator, originally from Russia, is not just a mum; she's a storyteller, traveler and lifestyle enthusiast.

With a loving husband and a beautiful daughter, Emilia, Rena's content offers a candid look into the joys and challenges of raising a child in a multicultural household, all set against the backdrop of Dubai's dynamic landscape.

Whether she's sharing honest reviews of baby products, showcasing family-friendly spots in the city, or offering glimpses into her daily life, Rena's authenticity shines through. It's no surprise that she's been recognised among the top mom influencers in Dubai, collaborating with brands like Pampers and Rotana.

We caught up with Rena to chat about her parenting journey and the stories behind her engaging content.

Rena, would you like to introduce yourself to our readers?

My name is Rena - a girl who arrived in the UAE thirteen years ago with big dreams in her heart. More than anything, I dreamed of having a family, becoming a mom and creating a home filled with love and laughter.

imageThat dream came true - and it grew. Today, I'm not only a mother to a beautiful daughter, but also a content creator sharing our everyday moments, travels and parenting journey, through my platform @ovchieva, I hope to be helpful to other moms and families - to offer support, inspiration and a reminder that we're never alone in this journey.

You've talked about your Russian roots and your husband's Brazilian heritage. Being a multicultural family, how have these diverse cultures influenced your parenting style?

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