Say cheese! - Free fromage for all flat cap wearers at George & Joseph

To celebrate the very best of God's Own County, award-winning cheesemongers, George & Joseph, is inviting customers to don their flat caps and join in a fun Yorkshire Day celebration this Friday (August 1) at its specialist shop in Chapel Allerton.

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To help shine a light on Yorkshire's finest cheese producers, the first 50 people through the George & Joseph doors wearing a traditional flat cap - a fashion staple that's synonymous with the region - will walk away with a wedge of free Yorkshire cheese, no strings attached!

Ten of the finest Yorkshire cheeses have been hand-selected including Harrogate Blue, Yorkshire Blue, Buffalo Blue, Your Dale, Leeds Blue, Yorkshire Pecorino, Yorkshire Fiore, Ewe-mi halloumi, Dale End Cheddar and Somerfield.