Leeds College of Building launches aspirational new branding and website

Leeds College of Building (LCB) has marked its 65th anniversary in education with refreshed branding and a new website.

- By Kathy Sharpe Contributor

The rebrand launch follows 18 months of work with branding agency Born Communication to help find a way to better reflect a modern and inclusive construction industry workforce.

The project involved months of planning and research, as well as interviews with a range of internal and external stakeholders, prior to redesigning the LCB website, shooting new campaign videos and images, and rolling out new branding across all College signage and materials.

The new website offers a fresh take on construction featuring modern imagery of real students in action or on site. It also delivers a simpler navigation and interface, making it even easier for potential students, apprentices, and employers to connect with the College.

Leeds College of Building has played a pivotal role in delivering high-quality education and training to over 100,000 students and apprentices since its establishment in 1960. It is the UK’s only specialist further education college focused solely on construction and the built environment.