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Biscuits maker tastes sweet success with return to profit

Western Daily Press

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February 25, 2026

PROFIT at the biscuits giant behind Jammie Dodgers and Wagon Wheels hit a sugar rush as the firm turned to a Strictly Come Dancing judge and a “Dubai-inspired” biscuit to boost revenue.

Biscuits maker tastes sweet success with return to profit

The group, which includes Burton’s Biscuit Company and Fox’s Biscuits, has posted a 9% boost in revenue, to £695m for the 12 months to August 2025.

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