Apple rolls out new iPhone features, with AI taking lead

Company hopes new tools will help reverse a recent slump in sales

- MARK COLLEY

Apple is leaning full-tilt into artificial intelligence.

The company revealed the iPhone 16 on Monday, along with a full slate of new AirPod and Apple Watch products. Its primary selling point — along with the typical new tech and software features — is Apple Intelligence, a suite of tools that Apple said will help you express yourself, save time and relive memories.

There’s a lot riding on it. Apple’s stock price has risen 13 per cent since it previewed its AI strategy in June, with hopes that the new tech will help reverse a recent slump in iPhone sales. But the company has also suffered from bruising public relations messes and earlier this year was sued by the U.S. Justice Department for allegedly creating a monopoly in the smartphone market.

Here are the biggest takeaways from Apple’s big announcement on Monday.

Apple Intelligence is here

Apple touted its new AI tool’s ability to make everyday tasks easier.

Apple Intelligence will be able to rewrite notes into a polished email, adjust the tone of texts and proofread messages. It will also have generative image abilities, creating new emojis or original images with only a description.