PUDDLES BRINGS ORGANIC SKINCARE FOR KIDS AND TEENS TO INDIA

While India's skincare market is indeed thriving, it is difficult to find products that are safe for use by young ones.

- NOOR ANAND CHAWLA

To remedy this situation, Puddles recently launched its first COSMOS-certified organic skincare range in India. Aimed at providing skincare for kids (ages 2-10) and teens (ages 11-17) that is science-backed and made with plant-powered formulations, the range is designed specifically for young, sensitive skin. Further, the products from this line are dermatologically tested, toxin-free and enriched with FDA-approved and Ecocert Cosmos organic-certified ingredients.

According to Aditya Kumar Gupta, founder and managing director of Puddles, the aim of launching this brand was to, "Revolutionise skincare with nature's goodness." He explains, "Puddles combines the purity of nature with scientific innovation to offer safe and effective skincare solutions. Each product is carefully crafted using gentle yet powerful botanicals such as oat protein, coconut-derived cleansers, rose geranium, vanilla extracts and hyaluronic acid, ensuring deep nourishment without the use of harmful chemicals."

With these principles in mind, Puddles offers a number of key products. The Puddles Kids Happy Hippos Sunscreen is a mineral-based sun protection formula made with vanilla extract and raspberry seed oil. It is enriched with USDA organic ingredients for a safe and natural skincare experience. The Puddles Kids Unicorn Magic Mist is a refreshing facial mist with coconut-derived cleansers and wheat protein to keep young skin hydrated. Similarly, the Puddles Kids Unicorn Magic Foamwash offers gentle cleansing with its oat protein and coconut-derived ingredients. The Puddles Teens Organic Foam n Glow Facewash is powered with cica, rose geranium and vanilla to calm down sensitive teenage skin prone to flare-ups. Last but not least is the Puddles Teens Organic Face Serum - Morning Nectar, which is infused with 1 percent hyaluronic acid, rose geranium, and chamomile to banish any dullness.