Orion's False Star: A PR Black Hole

The Galgotias robotic dog showcase triggered misrepresentation claims, overshadowing its innovation pitch.

- SUNANDA RAO ERDEM

Academia’s most valuable asset is not computing power, venture funding, or even patents. It is trust. Trust is built slowly through rigour, transparency, and consistency. It can be unsettled far more quickly.

The controversy surrounding Galgotias University at the AI Impact Summit in New Delhi this week illustrates how fragile institutional credibility can be in the age of instant scrutiny. At the summit, a robotic dog named “Orion” was presented as part of the university's Centre of Excellence in artificial intelligence, reportedly backed by significant investment. The display suggested indigenous technological advancement, a symbol of India’s growing capabilities in advanced robotics.

Within hours, however, online users began pointing out that the robot closely resembled the commercially available Unitree Go2, manufactured by a Chinese company and sold globally. Videos comparing the two circulated widely. Social media amplified the claims. The narrative shifted from an innovation showcase to allegations of misrepresentation.

In today's hyperconnected ecosystem, visibility is immediate, and verification is crowdsourced. What might once have passed as a minor oversight became a national conversation. Clarifications followed, but by then the damage had already expanded beyond the event floor. In matters of reputation, speed alone is not enough. Substance, clarity, and timing determine whether a misstep remains contained or spirals outward.