Karmic Beauty offers premium haircare 'Made in India'

The emphasis on safer formulations with strong advocacy of sulphate and paraben-free products without harmful additives is an industry-wide move.

- NOOR ANAND CHAWLA

In recent years, there has been a sea change in the way Indians consume products. Some would even argue that the Indian beauty market is experiencing a seismic shift because of increased consumer consciousness for ingredient transparency and the desire for premium homegrown products. To cater to this growing need, Vaibhav Mittal founded Karmic Beauty.

He shares, "I am passionate about organic and natural products, believing in their inherent goodness. My mission is to share my love for natural products through Karmic Beauty and enrich lives by connecting people with nature's gifts. I am committed to offering organic, high-quality and eco-friendly products to elevate the self-care quotient of my consumers."

Mittal points to a recent report by research platform Redseer which concluded that Gen Z and millennials are leading the shift towards a demand for inclusivity, authenticity, and transparency-driven market trends. Hence his brand, Karmic Beauty, is poised for success. "We believe that Indian consumers no longer simply desire products that look good; they expect transparency and clean formulations that are truly good. Our products are natural yet powerful, clean yet effective. We use high concentrations of natural ingredients sourced from different places around the world to make our high-performing formulations. Every product of ours is free of harsh chemicals, sulphates and artificial fragrances, ensuring only the best is delivered to our valued customers."