BJP's Assam strategy focuses on youth, women

In an effort to counter anti-incumbency, the party is considering withholding tickets from several sitting MLAs—along with a minister—whose performance in the previous term was rated poorly.

- TIKAM SHARMA

Following its sweeping victory in the Bihar Assembly elections, the Bharatiya Janata Party (BJP) has shifted its focus to Assam, where elections are slated for mid-March to April 2026.

Under Chief Minister Himanta Biswa Sarma’s leadership, the party has begun implementing an early, high-intensity election blueprint centred on strengthening its organisation, promoting young and female candidates, and tackling demographic challenges in key regions.

Even with three to four months left before the polls, the BJP has already entered full campaign mode as it aims for a historic third consecutive term. The BJP-led NDA, which currently holds 84 seats, has set its sights on crossing the 100-seat mark in the upcoming Assembly elections.

Together with its allies, the BJP plans to campaign on major development and welfare-driven themes—ranging from expanding healthcare infrastructure with AIIMS and 18 medical colleges, recruiting over 50,000 teachers, and constructing 10,000 schools, to providing nutritional support for 2.7 million families through the Orunodoi scheme.